Product Details

Bombardier Story The: Planes, Trains, and Snowmobiles
Larry MacDonald
John Wiley & Sons
ISBN or Item #
Date Listed:
2007-04-09 11:52:51
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The Bombardier Story:

Planes, Trains, and Snowmobiles

By Larry MacDonald.

Cloth with dust jacket, 5 x 8", 288 pages, 129 illustrations.

Table of Contents:

A Brief History of Bombardier Inc.


Introduction: The Rise of A Corporation

Chapter 1: Armand Starts a Company

Chapter 2: An Excellent Ski-Doo Adventure

Chapter 3: Diversify or Die

Chapter 4: A Breakthrough Deal

Chapter 5: Making Subway Cars the Bombardier Way

Chapter 6: Becoming Number One

Chapter 7: Gravy Trains on the Horizon

Chapter 8: Turning into Aerospace

Chapter 9: Portrait of a Turnaround Artist

Chapter 10: Revolution in the Sky

Chapter 11: Bombardier Takes Wing

Chapter 12: Dogfight in the Clouds

Chapter 13: A Jet Takes Off From the Drawing Board

Chapter 14: New Generations

Chapter 15: Lessons in Strategic Governance

Chapter 16: A Prototype for the Twenty-First Century?

Chapter 17: The Challenges Ahead



"Bombardier was under attack again. This time, the flack was coming from the president of Berlin-based Adtranz, the rail equipment subsidiary of DaimlerChrysler AG. In 1999, he traveled to Toronto and made a speech in which he warned that Adtranz was coming to challenge Montreal-based Bombardier on its home turf of North America. His motive was retaliation: he did not like Bombardier's invasion of Adtranz's European markets. So he was going to put the upstart from the hinterlands in its place. 'The major player in the United States of the future will be, I believe, Adtranz,' he predicted.

"In the spring of 2001, Bombardier acquired Adtranz. The purchase more than doubled annual revenues at Bombardier's rail equipment division and catapulted Bombardier into the number one spot in the railway equipment industry, ahead of the rail divisions of Franco-British conglomerate Alstom and German industrial giant Siemens.

"What made Bombardier's progression in rail equipment all the more remarkable is that it occurred while yet another progression was under way at Bombardier's aerospace group. In 1986, the company decided to enter the aerospace sector by acquiring business-jet maker Canadair Ltd. of Montreal. This was followed by acquisitions of several other ailing aerospace companies, including world-renowned Learjet. Turning around these floundering assets, Bombardier came out of nowhere to become, in a little more than a dozen years, the third-largest member of the civil aerospace manufacturing industry. Only US giant Boeing and European colossus, the Airbus consortium, are larger." — from The Bombardier Story

"Larry MacDonald is a business journalist whose columns have appeared in the Montreal Gazette, Ottawa Citizen, Financial Post, Investor's Digest of Canada, and other publications. Previously, he was an economist with the Canadian federal government and is the author of two other books."